This Privacy Policy describes how your personal information is information is collected, used and shared when you visit or make a purchase on our website (hereinafter referred to as the “Site”). website (hereinafter referred to as the “Site”). PERSONAL INFORMATION WE COLLECT When you visit the Site, we may collect certain information about your device, including information about your web browser, IP address, time zone and some of the cookies that are set on your device. on your device. In addition, as you browse the Site, we collect information about the individual web pages or products that you viewed products you viewed, which websites or search terms referred you to our Site, and information about how you interact with our Site. and information about how you interact with the Site. We do not hereafter refer to this automatically collected information as “Browsing automatically as “Browsing Information. We collect Browsing Information using the following technologies: - “Cookies” are data files placed on your device or computer that often include. an anonymous unique identifier. For more information about cookies and how to disable them. - Log files” track the actions that occur on the Site and collect data, including your IP address, browser type, Internet service provider, referring/exit pages and date/time stamps. date/time stamps. - Web beacons,” ‘tags’ and ‘pixels’ are electronic files that are used to record information about how you navigate the Site. information about how you navigate the Site. In addition, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card (including credit card numbers, email address and telephone number). We We refer to this information as “Purchase Information”. When we refer to “Personal Information” in this Privacy Policy, we refer to both Browsing Information and Purchase Information. browsing information as well as Purchase Information. HOW DO WE USE YOUR PERSONAL INFORMATION? We use the Purchase Information that we collect generally to fulfill orders placed through the Site (including through the Site (including processing your payment information, scheduling shipment, generating invoices and/or order confirmations). generating invoices and/or order confirmations). In addition, we use this purchase information to: Communicate with you; Reviewing orders at risk of potential fraud; and Based on the Site usage preferences that you have shared with us, we will provide you with information or provide you with information or advertising related to our products or services. We use the browsing information we collect to help us detect potential risk and fraud (in particular, your IP address) and, in general, to improve and optimize the Site (e.g., generating analytics about how our customers browse and interact with us and to evaluate the success of our marketing and advertising campaigns). marketing and advertising campaigns). SHARING YOUR PERSONAL INFORMATION We may share your personal information with third parties to help us use your personal information as described above. personal information as described above. For example, we use Google Analytics to help us understand how our customers use the Site. how our customers use the Site. You can read more about how Google uses your Personal Information here: Privacy Policy - Privacy & Terms - Google . You can also opt-out of Google Analytics here: Google Analytics Opt-out Browser Add-on Download Page . Finally, we may also share your personal information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request. applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information that we receive, or to we receive, or to protect our rights. BEHAVIORAL ADVERTISING As described above, we use your personal information to provide you with targeted advertisements or marketing communications that we believe may be of interest to you. To learn more about how targeted advertising works, you can visit the Network Advertising Initiative's (“NAI”) educational page at FAQ (“NAI”) educational page at FAQ - NAI: Network Advertising Initiative . You may opt out of receiving advertising by following the links below: Facebook- https://www.facebook.com/settings/?tab=ads Google – Ads Settings Binge- Personalized ads - Microsoft Advertising OPT-OUT OF TRACKING Please note that we do not change our Site's data collection and use practices when we see a “Do Not Track” signal from your browser. a “Do Not Track” signal from your browser. DATA RETENTION When you place an order through the Site, we will retain your Purchase Information for our records unless and until you ask us to delete this information. MINORS The Site is not intended for persons under the age of 18. CHANGES We may update this privacy policy from time to time to reflect, for example, changes to our practices or for other operational our practices or for other operational, legal or regulatory reasons. CONTACT US For more information about our privacy practices, if you have questions, or if you would like to file a complaint, please contact us. If you have questions or would like to file a complaint, please contact us at the email address listed in the Contact Us section of this Website. Contact Us section of this Web Site.